The book, now scheduled to hit stores on June 14, began attracting attention with a sudden, mysterious climb up the Amazon list after it had been posted for pre-sale earlier this year. While it’s impossible to calculate the number of emailed documents shared, media outlets such as the New Yorker have begun to speculate that one of the biggest engines of its success has been booksellers and other industry folk circulating the 32-page PDF to the wider world.
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Strange take on things. There appears to be no downside to this PDF circulating; there’s be no way it would be #1 on Amazon if people hadn’t been forwarding it around. Yet the article seems pretty set on the notion that because the spread of the PDF is viral and unauthorized, there must be some downside, even though it can’t be identified. ‘Go the F—- to Sleep’: The Case of the Viral PDF - The Bay Citizen |
